The STORY

Picacho Coffee is a family-owned roastery founded in 2009. It started with curiosity. Before there was a roastery, there was a DIY home roaster (a rewired popcorn machine) and a desire to understand what made a great cup of coffee.                                                           Before coffee, I was a musician and music teacher. I've always been a creative do-it-yourselfer – brewing beer, building furniture, taking things apart, and figuring out how things work.                                                                   Coffee was one of those things I couldn't let go. The questions kept coming, and sixteen years later, they still do.                                                  –Chad Morris, Roastmaster                                                                                                                     How We Roast                                                 Great coffee is born on the tree, at the farm. A roaster's job is to prepare for brewing what the farmer has grown — to get out of the way and bring the farmer's vision to life.                        We work closely with farmers and producers, sharing feedback from our cupping table and collaborating on new processing techniques and custom-fermentation projects.                 We run through multiple test roasts and cup each batch to make sure we’re bringing out the full profile of every coffee.                               And we roast manually on drum roasters.  Rather than relying on automated roast profiles, we let our senses guide us: hearing, seeing, smelling, and tasting are what coffee roasting is really about.                                 Every new coffee and new crop has a different story to tell, and that's the joy of roasting. You have to keep progressing, to remain curious, and to always be on the lookout for a better cup.